OpenText Working Smarter Social Ad

ROLE: STORYBOARD ARTIST AND LEAD MOTION DESIGNER

Working Smarter was an ad I was tasked with creating to target various social media platforms - specifically to be a catchy little scroll-stopper and drive engagement. The approach we took was to highlight several of the pain points that our clients in the information management industry feel very often, and then ask them the question directly on how their life would change if we could provide an alternative.

Using a series of carefully storyboarded quick cuts, bold typography, and timing with the music to really hold the viewer's attention, we presented the question to viewers in the hopes that it would drive engagement through to our website and get the conversation started for them with one of our agents. This ad performed well for us on our social channels and was well-received, helping to inform choices on our future social posts and video campaigns.