LCBO Team Metrics & Congratulations Video

ROLE: DIRECTOR, VIDEOGRAPHER, EDITOR, STORYBOARD ARTIST AND LEAD MOTION DESIGNER

This video was something the C-suite of our company asked me to put together for several reasons - one was to congratulate the team on a big win, the LCBO app was a huge undertaking for our company since it would represent the shopping experience for liquor and beverage consumers across Ontario and was our biggest project to date. Another reason was to highlight all the positive metrics from the reception of the app, and another was to make the effects of the project more tangible to help when pitching future projects to clients. This gave us a huge shot in credibility, and they wanted this video to reflect that and have the people who worked on it feel proud of their work to see it uplifted so much.

This video was a really engaging project, I had been filming a lot of b-roll of the team working already in preparation for something like this, and I got to go out to a few LCBO locations to shoot footage of the app being used and incorporate all of that into the edit to overlay it with motion graphics, music, and typography. It was a project that really challenged me to incorporate lots of different types of media and typography to communicate the success milestones of the app.