PLRB 2018 Solutions Campaign

ROLE: DIRECTOR, STORYBOARD ARTIST AND LEAD MOTION DESIGNER

PLRB was a property trade show that was held in Miami in 2018, and Symbility had a large booth presence there so we wanted a strong campaign to pull in lots of potential new clients and really show off what our new suite of products could do. With this task in mind I decided to flip the usual positive approach on its' head and go negative: rather than simply talking up the product's capabilities and strong points, we identified strong, common pain points that people in this field experience often and started there. By outlining situations like this as our starting point, the goal was to create a common denominator among as many viewers as possible and grab their attention right away, from there it gave us a great platform to walk through the apps and their innovative features on how we can solve these problems.

Problem to Solution was the mantra for this series of videos, and to go with that approach I experimented with an unusual visual style from our norm, mixing in more geometric shapes, bold colours, and a galactic space sort of texture to a lot of the graphics with a strong focus on typography. This campaign got a very strong response at the show and resulted in our sales team getting a significant surge in calls to have software demos and such for the quarter. I usually don't get the chance to get real-time feedback like that on a video so it was very interesting to see the effects of my work really hit someone.