RBC Reel

ROLE: GRAPHIC DESIGNER AND LEAD MOTION DESIGNER

This is a short reel of some the work I did for Royal Bank of Canada in 2014 - like my work at McDonald's, this role called for a balance between Graphic Design and Motion Design.

The majority of my responsibilities fell to being the lead animator on the designs I received from the other members of the team, but I also helped the design team by coming up with several layouts and designs for advertisements and promos that would play in banks for the customers awaiting tellers and other services within. RBC required a strong adherence to their branding guidelines and so this role required strong collaboration with my team to determine the best approach to motion in every instance, which resulted in some fantastic branding work for the branches these were shown in.